Dr. John Egan Director of Marketing & External Communications, London South Bank University, UK

John Egan is Director of Marketing and External Communications in the Faculty of Business at London South Bank University and a Principal Lecturer in Marketing. Prior to becoming an academic he spent almost three decades in International retailing. He is the author of Relationship Marketing the fourth edition of which... read morehas recently been published and which has been translated into Simple Chinese, Mandarin and Russian. He has also written text books in the areas of Integrated Marketing Communications and Public Relations. He has published numerous journal articles and is on the Editorial Boards of the European Journal of Marketing, Marketing Intelligence and Planning and the Journal of Political Marketing.