Prof. Audrey Gilmore Ulster University, UK

Audrey Gilmore is Professor of Marketing in the Department of Marketing, Entrepreneurship and Strategy at the University of Ulster. Her teaching and research interests are in service marketing and management, SME marketing, competencies, networking, contemporary issues and qualitative research methodologies. She has published in a variety of international journals and... read morewritten three books on these themes. She was co-editor of the European Journal of Marketing for fourteen years and is a member of editorial boards for a number of marketing and small business journals. Currently she is the Academy of Marketing's (UK) Regional Chair for Ireland, the Academy of Marketing's Special Interest Group (SIG) Co-ordinator; and an active member and contributor to the UIC/AMA Marketing and Entrepreneurship Interface Group (USA).