Mr. Chris Masterson Director, Mesh Marketing Ltd, UK

Chris Masterson graduated with honours from Aston University Business School and started his career on the agency side. Chris worked on integrated businesses such as Sony, Bacardi, Zanussi and Total Oil. Recruited by Coca-Cola Enterprises, Chris spent over eight years in a number of senior commercial and marketing roles, building... read morea wealth of knowledge on the trading, creative and brand building challenges for FMCG brands in the UK and international markets. This combined agency and client side appreciation led Chris to set up Mesh Marketing Ltd with his partners. The Mesh approach - a clear focus on shopper marketing - has seen consistent growth since launch with founding client Coca-Cola Enterprises. Today Coca-Cola is joined, amongst others, by the brand portfolios of Mars, Pernod Ricard, Warburtons, Wrigley and Burtons Foods.