Mr. Alan Melkman Managing Director, Marketing Dynamics, UK

Alan Melkman MBA, BSc(eng) is Managing Director of Marketing Dynamics Ltd, a qualified engineer and a graduate of London Business School. He specialises in customer and strategic account management, implications of internet based technologies to the marketing and sales function, effective selling, strategic and marketing planning. He has been a... read moreconsultant for over 30 years, with substantial experience working for many organisations across a number of markets. He has conducted a wide range of public and in house training programmes in Europe, East Asia and Africa, and has carried out a broad variety of assignments for many substantial companies across varying cultures. He is the author of How to Manage Major Customers Profitably, a workbook published by Gower Press, Strategic Account Planning and a number of articles.