Prof. Majken Schultz Copenhagen Business School, Denmark

Majken Schultz is Professor at Copenhagen Business School and partner in The Reputation Institute. Her research interests are located at the interface between organizational culture, identity and image, corporate branding and reputation management. She has published numerous articles in international journals on these topics, such as Academy of Management Review,... read moreAcademy of Management Journal, Organization Studies, Harvard Business Review, European Journal of Marketing, California Management Review. Her most recent book is Taking Brand Initiative: How Companies Can Align Strategy, Culture and Identity Through Corporate Branding with Mary Jo Hatch at Jossey Bass 2008. Other books are The Expressive Organization and Organizational Identity both with Mary Jo Hatch at Oxford University Press. She serves on several company boards, the Board of Governors for the Academy of Management and is a regular columnist in the local newspapers.