Dr. Kenneth Le Meunier-FitzHugh Visiting Fellow, University of Warwick, UK

Dr. Kenneth Le Meunier-FitzHugh holds a PhD from the University of Warwick in Marketing and Strategic Management and was an Associate Professor in Marketing at the University of East Anglia. Ken has lectured at the London School of Economics, Cranfield School of Management and St Andrews University. Prior to that... read morehe spent 20 years working in senior roles in a range of organisations including Yamaha and Thorn/EMI. Based on these experiences his research focusses on improving the interface between sales and marketing, for which he has an international reputation. Ken has a published a number of articles in key academic journals, including the Journal of Business Research, Journal of Industrial Marketing Management, European Journal of Marketing and Journal of Personal Selling and Sales Management. He has also published several noted books, including ‘Sales Management: A Research Overview’, ‘Achieving a Strategic Sales Focus: Contemporary issues and Future Challenges’, ‘The Oxford Handbook of Strategic Sales and Sales Management’ and ‘Selling and Sales Management’.