Dr. Fiona Ellis-Chadwick Senior Lecturer, Open University Business School, UK

Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Open University Business School and had a successful commercial career in retail management and consultancy before joining the Business School in 2009. She is a co-author of the highly successful Internet marketing: strategy, implementation and planning textbook. Her research interests... read moreare in the area of e-marketing and e-strategy and she has published and presented widely in the areas of retail Internet adoption and Internet Marketing. Her work on these topics is published in the Journal of Business Research, International Journal of Retail Distribution and Management, European Journal of Marketing, Internet Research, Journal of Retailing and Consumer Services plus additional texts, and practitioner journals.