Dr. Dave Chaffey Director, Marketing Insights Limited, UK

Dave Chaffey is a Director of the cScape Customer Engagement Unit specializing in digital channel strategy and analytics. For his work as an author and commentator, Dave has been recognized by the Chartered Institute of Marketing as one of 50 marketing 'gurus' worldwide who have shaped the future of marketing.... read moreDave is author of five best-selling business books including Internet Marketing: Strategy, Implementation and Practice; E-business and E-commerce Management, eMarketing eXcellence (with PR Smith) and Total E-mail Marketing. He is also author of the Econsultancy best practice guides to Search Engine Optimization, Paid Search Marketing, Web site design, Email Marketing and Managing Digital Channels. To support digital marketers, Dave has compiled a wiki of digital marketing tools and statistics at www.marketing-online.co.uk/wiki and a blog of latest developments in digital marketing at www.davechaffey.com/blog.