Prof. Thomas Otter Professor of Marketing, Goethe University Frankfurt, Germany

Thomas is Professor of Marketing at the Goethe University Frankfurt. He studied at Karl-Franzens University Graz and Vienna University of Economics and Business. In 2002 he moved to California to join University of California, Riverside as Assistant Professor of Marketing. In 2003 he left UCR for The Ohio State University... read morewhere he was Assistant Professor of Marketing until joining Goethe University Frankfurt. His research focuses on Bayesian modeling with application to marketing. He has worked in the areas of conjoint measurement, choice modeling and assessing the effectiveness of marketing actions when the actions are endogenous to the system. His research is applied and interdisciplinary. He uses Bayesian statistics and MCMC techniques to develop and refine quantitative marketing models by incorporating psychological and economic theory. His research has been published in the Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics and Psychometrika among other.