Prof. Jaehwan Kim Associate Professor of Marketing, Korea University Business School, S. Korea

Jaehwan is Associate Professor of Marketing at Korea University Business School. He specializes in building quantitative models to solve marketing problems in the area of product configuration, pricing decisions, retailer's promotion planning and market forecasting. For this purpose, he is interested in understanding individual consumers' utility structure in microeconomic framework... read morethat gives rise to their actual behavior in the market, especially consumers' temporal and horizontal variety seeking. Jaehwan has worked with a number of industries including consumer durables, heavy industry, financial services and the entertainment sectors.