Prof. Asim Ansari Professor of Marketing, University of Columbia, USA

1 Talk

Asim's research addresses customer relationship management, customization of marketing activities and product recommendations over the internet, social networks modeling and Bayesian modeling of consumer actions. Prior to joining Columbia in 1996 Prof. Ansari was with the University of British Columbia, Canada. He has published on marketing and allied fields in... read morethe Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics and Psychometrika. Ansari was the recipient of the Paul Green Award from the American Marketing Association in 1994 for his work on e-customization. Prof. Ansari serves as an Associate Editor for Management Science and Quantitative Marketing and Economics, and is on the editorial board of Marketing Science.