Ms. Wynne Tyree Founder and President, Smarty Pants, USA

Wynne Tyree is the Founder and President of Smarty Pants, a youth and family market research and strategic consulting firm with offices in New York, Los Angeles, Chicago and Atlanta. She is a seasoned children's moderator, ethnographer, quantitative researcher and brand strategist who works closely with clients ranging from Nickelodeon... read moreand Disney to Kraft and McDonald's. She is a frequent speaker at universities and youth industry conferences and a regular contributor to trade publications such as Youth Markets Alert, Kidscreen and Brandweek. Tyree holds a BA in sociology from Syracuse University and an MA in social science from Temple University.