Mr. Paul Jackson Chairman, Media Smart, UK

Paul Jackson is an experienced marketer, who has worked for 25 years for Mars where he spent 10 years as Vice President of chocolate marketing in EMEA. Paul is involved in issues relating to commercial communications and children through his roles on the Board of the World Federation of Advertisers... read moreand its Responsible Advertising and Children group. As Chairman, he leads the development of Media Smart, a one-of-its-kind media literacy program that develops and provides free of charge and on request, educational materials to primary schools that teach children to think critically about advertising. Media Smart is now recognized by many as a world-class media literacy program, the only one in Europe that brings together the resources of the industry, expertise of leading academics and the advice of the government into comprehensive national programs.