Prof. Irene Ng Professor of Marketing Science, University of Exeter, UK

Irene Ng is the Founder and Director of the Center for Service Research and the Professor of Marketing Science at the University of Exeter Business School. She is currently the ESRC/Advanced Institute of Management Research (AIM) Lead Service Fellow. Irene's research interests are in the area of service innovation, service... read moretransformation, value-based pricing and revenue management in services, performance based contracts in B2B services as well as service capacity. Irene is the author of The Pricing & Revenue Management of Service and is an advisor on research projects with organizations such as BAE Systems, MBDA, The UK National Health Service, Selex Galileo, Generali, Rolls Royce, Lloyds Cardnet and BT.