Mr. Dave Bedwood Creative Partner, Lean Mean Fighting Machine, UK

Dave Bedwood has worked with his creative partner Sam Ball since 1995 when they met doing an advertising degree at Buckinghamshire College in the UK. After graduating they went into the creative team circuit of ATL agencies taking placements at Partners BBH, Y&R and M&C Saatchi before going to Germany... read moreto freelance on Mercedes at Springer & Jacoby. In 1999 they joined BMP Interaction, later to become Tribal DDB and became one of the first traditional teams to get into digital advertising. By 2001 they were Tribal DDB’s Creative Directors. After 4 more years they set up Lean Mean Fighting Machine with the belief that writing should always come before technology. In 2004 they were voted into Campaign’s Top Ten Creative Directors as well as Campaign’s Faces to Watch. 2005 saw them pick up Campaign’s Young Achievers of the Year Award and they were voted by their peers to be the number one creative team in digital advertising. Since starting Lean Mean Fighting Machine they have picked up numerous industry awards including D&AD, One Show, Cannes, Clio, Creative Circle and the Webbies. In 2008 Dave made The Observer’s Future 500 list, Campaign’s A-List, went to Cannes and with an agency of 26 people became the first UK agency to win ‘Agency of the Year’.