Mr. Sean MacPhedran Director of Creative Strategy, Fuel Industries, USA

As Director of Creative Strategy, Sean MacPhedran’s role is to help clients navigate the worlds of gaming, emerging advertising technology and online branded entertainment. He has experience of working with entertainment brands such as HBO’s Entourage and Fox’s Family Guy, consumer brands including Hershey’s, Johnson & Johnson and Jeep, as... read morewell as global brands such as Microsoft and McDonald’s. Sean is a seasoned speaker, presenting on the subject of branded entertainment and gaming to a number of industry organizations including the Interactive Advertising Bureau, the Advertising Research Foundation, the Game Developers’ Conference and Advertising Week DC.