Mr. David Polinchok Founder and Chief Experience Officer, Brand Experience Lab, USA

David has over 20 years of experience in event marketing and strategic ideation. In 1991 David Polinchock used virtual reality to create Experiential Advertising™ programs for clients ranging from Avis to Cutty Sark. Previously David was the CEO of Location Based Branding, specializing in online brand experiences that allowed the... read moreguests to enter and interact with brand stories. His projects included the creation of a synthetic interview for the Court TV Mall Tour and consultation with the Entertainment Technology Center at Carnegie Mellon University, to help them commercialize its proprietary experience based technologies. He is an Adjunct Professor at the Entertainment Technology Center at Carnegie Mellon University and has taught courses on Experiential Branding at the NYU School of Continuing and Professional Studies. He also writes frequently about brand experience topics for a variety of publications including EM and Event Marketer.