Prof. Merlin Stone Director, WCL and Professor of Marketing, Bristol Business School, UK

Merlin is Research Director and Director responsible for the customer, citizen and stakeholder management practice at WCL, specialists in change management and customer/stakeholder management. He is author or co-author of many articles and thirty books on transforming marketing, sales and customer service capabilities. He is a Fellow of the Chartered... read moreInstitute of Marketing and an Honorary Life Fellow of the UK's Institute of Direct Marketing. He is also on the editorial advisory boards of several academic journals and writes for several trade publications. In parallel to his business career, he has also pursued a full academic career. He has held senior academic posts at various universities. He is now a part-time Professor at Bristol Business School and a Visiting Professor at several others.