Mr. Rhys McLachlan Head of Broadcast Implementation, MediaCom, UK

Rhys graduated from Canterbury University (NZ) with a degree in Polynesian history in 1994. Having traveled extensively around Europe, Rhys settled in London where he found work as a TV Buyer for Universal McCann. Rhys joined MediaCom in December 2003 as Head of Broadcast Implementation and Futures with a remit... read moreto ensure that the MediaCom TV planning product was of the highest possible calibre and embracive of emerging technologies. During his tenure at MediaCom, Rhys has been responsible for a significant change in agency philosophy and approach to the world of TV and he has overseen some of the more innovative commercial deals that have occurred on the new broadcast platforms.