Mr. Justin Gibbons Partner, Work Research, UK

Justin Gibbons is a founding partner of Work Research, a company which specializes in understanding the changing nature of brands, media and consumers. Prior to setting up Work Research, Justin spent seven years at PHD Media where he was Director of Strategic Services. Whilst at PHD he pioneered the world’s... read morefirst use of fMRI scans to explore the neurological responses to different media. Justin’s career spans account planning, cool hunting and research.