Mr. Barry Gowers Partner, Gowers Consultancy, UK

Barry consults exclusively on strategy and branding in pharmaceuticals. With nearly 30 years experience in the pharmaceutical industry, Barry started at SmithKline progressing from sales into product management. This five year grounding led to a switch to the advertising agency side. Six years looking after many key medicines including the... read moreBMS portfolio of psychiatric, cardiovascular and antimicrobial brands, led to setting up Gowers Advertising in 1989. Key UK achievements for the agency were the launches for Boots Pharma of Manoplax in heart failure and the proton pump inhibitor Protium, as well as handling their market leading antidepressant, Prothiaden. Global successes included Reductil/Meridia in obesity, and global strategy and branding for the AstraZeneca statin CRESTOR, for treating high cholesterol. These successes led to the acquisition of the agency by WPP in 1998. Barry, as Gowers Consultancy, continues to work on healthcare projects including advertising, strategy and branding for AstraZeneca global cardiovascular, Ranbaxy UK respiratory and Meda Pharma UK dermatology.