Ms. Jane Parker CEO, InterbrandHealth, USA1 Talk
InterbrandHealth is the global branding practice of the Interbrand Group, dedicated to the health and life sciences industries. Over its 34 year history, the company has helped to create or manage some of the most iconic brands in the industry, from brand names that have entered the dictionary, including Prozac... read moreand Viagra, to pioneering work for franchise brands and revolutionary identities for corporate brands. Prior to joining InterbrandHealth, Jane was President of Grey Healthcare, where she set out to pioneer within the pharmaceutical industry, the concept of consumer branding and some of the more successful strategic marketing approaches that were endemic to the experience and expertise that she had established in the consumer world. Having previously held senior positions at Saatchi & Saatchi Healthcare, and at companies including Johnson & Johnson, Bristol-Myers and Colgate-Palmolive, Jane is renowned for her expertise in creating and implementing global advertising and marketing plans, leveraging existing brand equity into new market segments, launching new products and revitalizing mature brands.