Dr. Stan Maklan Senior Lecturer in Strategic Marketing, Cranfield School of Management, UK

Stan Maklan is an experienced academic, marketer and management consultant with senior, international line management experience in blue chip consumer and business marketing companies. Stan’s research interests include customer relationship management, corporate branding and evaluating marketing effectiveness. He is the Academic Director of Cranfield’s Return on Marketing Investment Club and... read moreProgramme Director of Key Skills for World Class Marketing.