Prof. Adrian Payne Professor of Marketing, University of New South Wales, Australia

Adrian Payne is Professor of Marketing in the Australian School of Business at the University of New South Wales in Sydney, Australia and Visiting Professor at Cranfield University in the UK. Chairman of Brand Finance (Australia) Pty Ltd. Previously he was Academic Leader of The Marketing Group, Professor of Services... read moreand Relationship Marketing and Director of the Centre for Customer Relationship Management at the Cranfield School of Management, Cranfield University. He is a frequent keynote speaker at public and in-company seminars and conferences around the world. He specializes in addresses, workshops and executive programmes in the areas of marketing strategy, CRM, customer retention and customer service.