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Invite colleaguesEvaluating service quality in a technology-oriented museum: Empirical insights
Abstract
This paper evaluates the quality of the services offered by the Museum of Science and Technology, Katerini, Greece. The SERVQUAL model is utilised. Five dimensions of quality are assessed: reliability, assurance, tangible elements, empathy and responsiveness. A total of 204 usable questionnaires were collected from visitors. According to the findings, visitor satisfaction is high. Overall, the visitors’ experience following their visit exceeds their expectations in several dimensions of quality, except for the willingness of staff to serve visitors. The study contributes to the discussion on museum service quality by applying a widely accepted methodology for its measurement. The findings indicate that the use of innovative technologies and systems is the most crucial element to improving quality, followed by the need to provide more information through the website and other media, to address the specific needs of visitors and to offer staff training. This article is also included in The Business & Management Collection which can be accessed at https://hstalks.com/business/.
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Author's Biography
Marina Kiala holds a bachelor’s degree in physical studies and a master’s degree in public administration from International Hellenic University. She is a Professor in Secondary Education. Her research interests include lifelong learning and quality in education.
Dimitris Folinas is a Professor at International Hellenic University. He holds a Master of Information Systems and PhD degrees in applied informatics from the University of Macedonia, Thessaloniki, Greece. For more than 20 years, he has held various teaching posts teaching mainly information systems, enterprise information systems and logistics and supply chain management. He is the author and co-author of over 400 research publications and 15 books, and as a researcher, he has prepared, submitted and managed several projects funded by the National and European Union research entities, such as Attracting Leading Scientists to Russian Educational Institutions and Eurostars Programme. His research interests and working experiences refer to enterprise information systems, logistics and supply chain management and technologies.
Chrysa Agapitou is an Assistant Professor at the Department of Tourism Studies, University of Piraeus. She teaches in postgraduate programmes at top universities. She has many years of experience and expertise as a business consultant to companies in matters of strategy, business plan preparation, digital technologies and local government. In the past, she has created her own business in the field of sports tourism, and she was the Head of the Career Office, University of Piraeus, actively supporting young people in their first professional and entrepreneurial steps and the Career Office of the MBA International, Athens University of Economics and Business. She has been an auditor at the Audit Authority for Large Enterprises of the Independent Authority for Public Revenue. Her research interests are in the fields of business strategy, entrepreneurship, crisis management in tourism, local government and digital technologies.
Konstantinos Rotsios is a Professor of International Business, the Coordinator of Business Programmes at the American College of Thessaloniki, Greece and a Postdoctoral Researcher at the Democritus University of Thrace, Greece. He earned his BSc and MSc degrees in applied economics from the University of Minnesota, USA. He holds the MBA and PhD degrees in business administration from the University of Macedonia, Thessaloniki, Greece. His academic interests include marketing and international business. For the past 27 years, he has participated in several EU and nationally funded projects related to marketing and sustainable development. He is the author of case studies, journal articles and book chapters on the topic. He is an accredited instructor of adult continuing education and has extensive teaching experience in the fields of marketing, small firm entrepreneurship and sustainable development.
Dimitrios Triantafyllou is a chemist (1981) and holds a PhD degree in biochemistry from AUTH in 1987. He has been a Professor at the Department of Nutrition since 1990 and is currently a Professor at the Department of Supply Chain Management, International Hellenic University (IHU), Greece, being the Head of the Department since its foundation until 2023. He has been academically responsible for many projects related to the establishment and organisation of the department since its foundation (2003) until today, as well as for research projects in collaboration with other educational, social and professional organisations. His educational and research interests relate to the supply chain management of hazardous and agricultural foods, quality control and food traceability. Since 2022, he has been the director of the newly established Museum Logic, a science and technology laboratory museum.