Skip to main content
Mobile
  • Finance, Accounting & Economics
  • Global Business Management
  • Management, Leadership & Organisation
  • Marketing & Sales
  • Strategy
  • Technology & Operations
HS Talks HS Talks
Subjects  
Search
  • Notifications
    Notifications

    No current notifications.

  • User
    Welcome Guest
    You have Limited Access The Business & Management Collection
    Login
    Get Assistance
    Login
    Forgot your password?
    Login via your organisation
    Login via Organisation
    Get Assistance
Finance, Accounting & Economics
Global Business Management
Management, Leadership & Organisation
Marketing & Sales
Strategy
Technology & Operations
Research paper

Data governance in the age of artificial intelligence: Challenges, best practices and regulatory compliance

Animesh Kumar Sharma and Rahul Sharma
Applied Marketing Analytics: The Peer-Reviewed Journal, 10 (4), 390-403 (2025)
https://doi.org/10.69554/XWHM1191

Abstract

The growing use of artificial intelligence (AI) across businesses has created serious issues concerning data governance and privacy. As AI technologies rely significantly on massive datasets to learn, adapt and make choices, enterprises must provide strong data governance to protect data integrity, provide security and ensure compliance. Data governance encompasses the policies, procedures and standards that guarantee data are accurate, accessible and properly used throughout their life cycle. Data governance frameworks are becoming important in the context of AI, as AI systems handle and analyse vast amounts of data, frequently containing sensitive or personal information. This research paper examines the importance of data governance in the age of AI, stressing both the benefits and problems it provides. Effective data governance frameworks can assist firms in making better decisions, ensuring regulatory compliance and protecting user privacy. Traditional governance systems face substantial challenges from issues such as data bias, data quality and the complexity of managing AI-driven datasets. To reduce these dangers, best practices in data governance are highlighted, such as data classification, metadata management and the introduction of AI-specific governance standards. As AI technologies advance, the significance of adaptable and transparent data governance frameworks cannot be overemphasised. This study adds to our understanding of how corporations should reconcile the rapid advances in AI with the importance of strong data governance and privacy regulations.

Keywords: data governance; data management; data governance frameworks; data governance best practices; regulatory compliance; artificial intelligence

The full article is available to subscribers to the journal.

Already a subscriber? Login or review other options.

Author's Biography

Animesh Kumar Sharma is a research scholar at Mittal School of Business at the Lovely Professional University. He is also Manager — Marketing and Corporate Communication with Vatika Business Centres Private Limited (a Vatika Group Company). His research interests include digital marketing, social media marketing, search engine marketing, artificial intelligence, machine learning, data analytics and the applications of technology in business.

Rahul Sharma is a professor of marketing with over 14 years of experience in academia. He has a PhD in marketing. Dr Sharma’s research interests include consumer behaviour, business analytics and digital marketing. In addition to his research, he is involved in various faculty development programmes.

Citation

Sharma, Animesh Kumar and Sharma, Rahul (2025, March 1). Data governance in the age of artificial intelligence: Challenges, best practices and regulatory compliance. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 10, Issue 4. https://doi.org/10.69554/XWHM1191.

Options

  • Download PDF
  • Share this page
    Share This Article
    Messaging
    • Outlook
    • Gmail
    • Yahoo!
    • WhatsApp
    Social
    • Facebook
    • X
    • LinkedIn
    • VKontakte
    Permalink
cover image, Applied Marketing Analytics: The Peer-Reviewed Journal
Applied Marketing Analytics: The Peer-Reviewed Journal
Volume 10 / Issue 4
© Henry Stewart
Publications LLP

The Business & Management Collection

  • ISSN: 2059-7177
  • Contact Us
  • Request Free Trial
  • Recommend to Your Librarian
  • Subscription Information
  • Match Content
  • Share This Collection
  • Embed Options
  • View Quick Start Guide
  • Accessibility

Categories

  • Finance, Accounting & Economics
  • Global Business Management
  • Management, Leadership & Organisation
  • Marketing & Sales
  • Strategy
  • Technology & Operations

Librarian Information

  • General Information
  • MARC Records
  • Discovery Services
  • Onsite & Offsite Access
  • Federated (Shibboleth) Access
  • Usage Statistics
  • Promotional Materials
  • Testimonials

About Us

  • About HSTalks
  • Editors
  • Contact Information
  • About the Journals

HSTalks Home

Follow Us On:

HS Talks
  • Site Requirements
  • Copyright & Permissions
  • Terms
  • Privacy
  • Sitemap
© Copyright Henry Stewart Talks Ltd

Personal Account Required

To use this function, you need to be signed in with a personal account.

If you already have a personal account, please login here.

Otherwise you may sign up now for a personal account.

HS Talks

Cookies and Privacy

We use cookies, and similar tools, to improve the way this site functions, to track browsing patterns and enable marketing. For more information read our cookie policy and privacy policy.

Cookie Settings

How Cookies Are Used

Cookies are of the following types:

  • Essential to make the site function.
  • Used to analyse and improve visitor experience.

For more information see our Cookie Policy.

Some types of cookies can be disabled by you but doing so may adversely affect functionality. Please see below:

(always on)

If you block these cookies or set alerts in your browser parts of the website will not work.

Cookies that provide enhanced functionality and personalisation. If not allowed functionality may be impaired.

Cookies that count and track visits and on website activity enabling us to organise the website to optimise the experience of users. They may be blocked without immediate adverse effect.