Eco-friendly FMCG products and premiumisation purchasing habits

Author's Biography

Armand Faganel is an established marketing professor and Vice-Dean at the University of Primorska, Slovenia. Before joining academia, he worked as a marketing and sales manager in diverse international companies. He still works as a consultant and workshop facilitator in the field of sales in Slovenia, Italy and Russia. He has led numerous research projects funded by the national research agency and ministries, the European Commission programmes and grants from Norway. He is also an international expert in the quality assurance of higher education institutions and programmes.

Maurizio Dessardo holds a master's degree from the Faculty of Management, in the field of study management, from the University of Primorska in Slovenia. He started his work experiences in motor vehicle sales, which included consultancy and after-sales services for customers. He went on to work in the marketing department of a distribution company which markets fast-moving consumer goods (FMCG) products in the Slovenian market. He now works for a freight forwarding company, preparing all the documents that enable goods to be shipped throughout the EU. His area of interest is marketing management, mainly the marketing of FMCG products, focusing on trends in marketing methods and changing consumer purchasing habits.