Skip to main content
Mobile
  • Finance, Accounting & Economics
  • Global Business Management
  • Management, Leadership & Organisation
  • Marketing & Sales
  • Strategy
  • Technology & Operations
HS Talks HS Talks
Subjects  
Search
  • Notifications
    Notifications

    No current notifications.

  • User
    Welcome Guest
    You have Limited Access The Business & Management Collection
    Login
    Get Assistance
    Login
    Forgot your password?
    Login via your organisation
    Login via Organisation
    Get Assistance
Finance, Accounting & Economics
Global Business Management
Management, Leadership & Organisation
Marketing & Sales
Strategy
Technology & Operations
You currently don't have access to this journal. Request access now.
Practice paper

Extracting actionable insights from web analytics and advocating for data-driven change

Brandie Green
Applied Marketing Analytics: The Peer-Reviewed Journal, 9 (3), 230-235 (2023)
https://doi.org/10.69554/YTCR2839

Abstract

The vast majority of leaders in organisations report that they have low confidence in their employees to leverage data in ways that will allow their companies to undergo data-driven transformation. As technology has evolved, businesses are struggling to define clear data-focused roles and the data literacy knowledge gap has become more apparent. This paper provides a framework for data advocates to create an environment in which stakeholders can understand how web data fits into the organisation's overall strategy and discover how to transform their business by leveraging actionable insights.

Keywords: data literacy; data advocacy; data-driven change; analytics; change management; insights

The full article is available to subscribers to the journal.

Already a subscriber? Login or review other options.

Author's Biography

Brandie Green is the principal web analytics architect at Boston Scientific where she oversees the implementation of web analytics globally and leverages her position to bridge gaps in cross-functional teams to improve data accuracy. Brandie is also the founder of MarTech Monarch LLC where she offers marketing technology expertise. Brandie earned a dual MS from Full Sail University (entertainment business and Internet marketing). She also earned the distinction of class salutatorian and the advanced achievement award.

Citation

Green, Brandie (2023, December 1). Extracting actionable insights from web analytics and advocating for data-driven change. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 9, Issue 3. https://doi.org/10.69554/YTCR2839.

Options

  • Download PDF
  • Share this page
    Share This Article
    Messaging
    • Outlook
    • Gmail
    • Yahoo!
    • WhatsApp
    Social
    • Facebook
    • X
    • LinkedIn
    • VKontakte
    Permalink
cover image, Applied Marketing Analytics: The Peer-Reviewed Journal
Applied Marketing Analytics: The Peer-Reviewed Journal
Volume 9 / Issue 3
© Henry Stewart
Publications LLP

The Business & Management Collection

  • ISSN: 2059-7177
  • Contact Us
  • Request Free Trial
  • Recommend to Your Librarian
  • Subscription Information
  • Match Content
  • Share This Collection
  • Embed Options
  • View Quick Start Guide
  • Accessibility

Categories

  • Finance, Accounting & Economics
  • Global Business Management
  • Management, Leadership & Organisation
  • Marketing & Sales
  • Strategy
  • Technology & Operations

Librarian Information

  • General Information
  • MARC Records
  • Discovery Services
  • Onsite & Offsite Access
  • Federated (Shibboleth) Access
  • Usage Statistics
  • Promotional Materials
  • Testimonials

About Us

  • About HSTalks
  • Editors
  • Contact Information
  • About the Journals

HSTalks Home

Follow Us On:

HS Talks
  • Site Requirements
  • Copyright & Permissions
  • Terms
  • Privacy
  • Sitemap
© Copyright Henry Stewart Talks Ltd

Personal Account Required

To use this function, you need to be signed in with a personal account.

If you already have a personal account, please login here.

Otherwise you may sign up now for a personal account.

HS Talks

Cookies and Privacy

We use cookies, and similar tools, to improve the way this site functions, to track browsing patterns and enable marketing. For more information read our cookie policy and privacy policy.

Cookie Settings

How Cookies Are Used

Cookies are of the following types:

  • Essential to make the site function.
  • Used to analyse and improve visitor experience.

For more information see our Cookie Policy.

Some types of cookies can be disabled by you but doing so may adversely affect functionality. Please see below:

(always on)

If you block these cookies or set alerts in your browser parts of the website will not work.

Cookies that provide enhanced functionality and personalisation. If not allowed functionality may be impaired.

Cookies that count and track visits and on website activity enabling us to organise the website to optimise the experience of users. They may be blocked without immediate adverse effect.