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The rise of AI copilots: How LLMs turn data into actions, advance the business intelligence industry and make data accessible company-wide
Applied Marketing Analytics: The Peer-Reviewed Journal,
9
(3),
207-214
(2023)
Abstract
AI-powered collaboration is quickly advancing due to a convergence of technologies like large language models and language model programming. These developments have spawned the rise of AI (artificial intelligence) copilots, which are changing the way marketing analysts make decisions and boost productivity. This paper explores the capabilities of AI copilots and delves into the challenges, ethical considerations and data privacy issues that come with their adoption. It discusses real-world applications and future trends in the AI copilot landscape. The paper also emphasises the importance of data integration and personalisation in marketing strategies and offers insights into training and skill development for effective collaboration with AI copilots. This comprehensive analysis aims to equip marketing analytics professionals for the future of AI-powered collaboration.
Keywords: artificial intelligence copilot; AI-powered collaborator; large language model; knowledge graph; language model query language
The full article is available to subscribers to the journal.
Author's Biography
Jeff Coyle is the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with more than 23 years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. His company is the recipient of multiple Red Herring North America awards, multiple US Search Awards Finalist, Global Search Awards Finalist, Interactive Marketing Awards shortlist and several user-driven awards on G2, including High Performer, Momentum Leader and Best Meets Requirements.
Stephen Jeske is a senior content strategist at MarketMuse who enjoys working in business-to-business startups with a particular affinity for artificial intelligence. His first experience in this domain was as a music student years ago struggling to learn Lisp. In addition to leading the content strategy blog for MarketMuse, his writing has been featured on numerous sites including MarketingProfs, Content Marketing Institute and Marketing AI Institute.
Citation
Coyle, Jeff and Jeske, Stephen (2023, December 1). The rise of AI copilots: How LLMs turn data into actions, advance the business intelligence industry and make data accessible company-wide. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 9, Issue 3. https://doi.org/10.69554/SJEI6374.
© Henry Stewart
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Publications LLP