Share these talks and lectures with your colleagues
Invite colleaguesRevolutionising content recommendation: The impact of AI in marketing
Abstract
Artificial intelligence (AI) has become an integral part of the marketing industry, particularly in the area of content recommendation. By utilising data analysis and machine learning (ML) algorithms, AI systems can suggest personalised content to consumers, enhancing their browsing and viewing experiences. This paper examines the use of AI in marketing and how it is revolutionising content recommendation. It looks at the benefits and challenges of AI in marketing, the types of AI models used in content recommendation and how these models work to provide tailored content to consumers. The paper also explores the ethical implications of AI in marketing and the need for regulations to ensure consumer privacy and prevent bias. Overall, this paper aims to provide a comprehensive overview of AI in marketing and its impact on content recommendation.
The full article is available to subscribers to the journal.
Author's Biography
Ken Ip Dr Ken Ip is an award-winning brand strategist, associate professor, columnist and expert commentator in tech, real estate, branding and e-Commerce. Ken has held a variety of senior positions for leading multinationals and conglomerates, ranging from corporate consulting to public affairs advisory. He currently serves as Chairman of the Asia MarTech Society and on the Advisory Boards of several professional organisations, including two universities. He is also a strategic adviser for a Web3-focused VC firm with a USD75 million asset portfolio. Ken is the author of Life Hacks and Growth Hacks.