Share these talks and lectures with your colleagues
Invite colleaguesData democratisation requires literacy and fluency for proficiency
Abstract
This paper discusses the challenges of data democratisation for non-digital-native organisations and the importance of data literacy in the process. Data democratisation refers to providing access to data to everyone to enable easy and informed decision-making without gatekeepers. Without a firm understanding of the basics and an educated grasp of the nuances, exploring data can be intriguing but not constructive. To be successful, organisations must get everybody, including those who are less knowledgeable, to have the same understanding of data and speak the same language in a collaborative manner. A common understanding of data is supported by data dictionaries, catalogues and legacy repositories. A common language allows teams to better choose which projects have the highest likelihood of success. The paper emphasises the need for data fluency across an organisation.
The full article is available to subscribers to the journal.
Author's Biography
Jim Sterne sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990s, founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. His 12th book is Artificial Intelligence for Marketing: Practical Applications.
Citation
Sterne, Jim (2023, June 1). Data democratisation requires literacy and fluency for proficiency. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 9, Issue 1. https://doi.org/10.69554/FSCF7971.Publications LLP