Applied marketing analytics: Vital to resolving challenges

Ament, Leslie

Editorial

Applied marketing analytics: Vital to resolving challenges

Leslie Ament

Applied Marketing Analytics: The Peer-Reviewed Journal, 9 (1), 4-7 (2023)

https://doi.org/10.69554/FGYF8432

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Author's Biography

Leslie Ament a frequent keynote speaker, has served as Chief Research Officer at Hypatia Research Group, US Research Team Leader: Retail, Wholesale & Distribution, Deloitte, Director of Customer Intelligence Research at Harte – Hanks and has served in senior level marketing roles. Leslie also chaired the first US Marketing Analytics Conference hosted by Henry Stewart Publications in 2011 in Boston, Massachusetts and published the first industry analyst primary research study on ‘Operationalizing Voice of the Customer: How Top Performers Create Actionable Insights’ (2011, updated 2014). She currently serves on the editorial board of Applied Marketing Analytics.

Citation

Ament, Leslie (2023, June 1). Applied marketing analytics: Vital to resolving challenges. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 9, Issue 1. https://doi.org/10.69554/FGYF8432.