Modelling the influence of teenagers' shopping motivation on their intention to purchase sports merchandise: A perspective from an emerging economy

Author's Biography

Sahil Gupta has a PhD in digital marketing strategies and nearly nine years of experience in higher education, as well as a year in the IT industry. He is currently an associate professor at Jaipuria School of Business, Ghaziabad. Dr Gupta has expertise in the area of digital strategy formulation.

Komal Kapoor is a research-oriented academician, an enthusiastic educator and an avid reader, with over 17 years in teaching, research and as a student. Her areas of expertise are: marketing strategy, brand management, strategic management, ethics and corporate social responsibility, entrepreneurship development, advertising and services marketing, and she has adopted a multidisciplinary approach in her research and teaching.

Geeti Sharma is currently Director at Mangalmay Institute of Management and Technology in Greater Noida. She has more than two decades of experience in teaching, administration and research and development. She was recently given the India Prime Women Icon Award 2021 by FoxClues India and the Distinguished Academician Award 2020 by the Global Research Foundation for her exceptional contribution to academia. Her professional and academic areas of interest include business economics, international trade, business environment, the Indian economy and social economics.

Nishtha Malik undertook her doctoral research in the area of authentic leadership and its impact on contextual performance. She works as an assistant professor at Jaipuria Institute of Management in Lucknow and has more than ten years of academic and industry experience. She has a keen interest in working on different statistical software like PROCESS – Hayes, PLS-SEM, HLM, Adanco, R, Warp-pls, and so on.