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Author's Biography
Barry Keating is Professor Emeritus of Finance at the University of Notre Dame. He has done extensive work in the areas of business forecasting, analytics and regulation. His forecasting and predictive analytics textbook is widely used in colleges and universities. He works as a consultant for both forecasting and analytics software producers and multinational firms with forecasting problems.
Citation
Keating, Barry (2023, August 1). Editorial. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 8, Issue 4. https://doi.org/10.69554/PBXJ4004.Publications LLP