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The rise of CreAltives: Using AI to enable and speed up the creative process
Journal of AI, Robotics & Workplace Automation,
2
(2),
101-114
(2023)
Abstract
The ancient Greeks invented the concept of the muse goddess to be a vessel that would enter a human’s life and spark long-desired creativity. The Greek gods did not want to give humans credit for coming up with creativity; however, humans may have invented something as good as a muse — artificial intelligence (AI). Today, AI, machine learning (ML), deep learning (DL) and natural language processing (NLP) could be taking up that ‘muse role’ as well as becoming the workhorse for many a visual artist’s grunge work, and possibly even their creative work as well. In this paper, we will look at how modern creative AI technologies can be viewed through the lens of five groups. We will also explore how recent advances in creative AI offer users the ability to create images, compose music, animation and even video in ways never before possible — and then wrap up with final takeaways on the future of artistic creativity in the era of AI.
Keywords: artificial intelligence; personalisation; machine learning; deep learning; natural language processing; text-to-image; generative AI; customer relationship management; behavioural marketing; personalisation; creativity; visual art; music; animation; video; video gaming; images
The full article is available to subscribers to the journal.
Author's Biography
Andrew Pearson is the President of Intelligencia Limited, a leading implementer of analytics, artificial intelligence (AI), business intelligence, customer experience, data integration, digital marketing and social media solutions for clients worldwide, including some of the biggest casinos and sportsbooks in the world. He has written several books on analytics and AI, including The AI Casino and The AI Marketer, as well as several others in the AI series. Andrew has written articles for several prestigious publications. He is also a sought-after speaker and lectures all over the world on such topics as AI, machine learning (ML), casino marketing, analytics and social media. In summer 2023, his first novel, The Dead Chip Syndicate, will be traditionally published by Brother Mockingbird press. It is the first in his Exotics Trilogy, which is set in Asia and focused on the world of tech and gambling.
