Special Issue: Innovative Methods to Measure Digital Marketing Analytics: Part 2

Author's Biography

Ana Reyes-Menéndez has a PhD in business economics from Rey Juan Carlos University specialising in neuromarketing and digital marketing. She completed post-doctoral research at the Universidade Portucalense and at RCC (Real Colegio Complutense) at Harvard University. Her research is focused on online consumer behaviour, information science, data science, neuromarketing and digital marketing. She has published papers in the European Management Journal, Journal of Business Research, PeerJ Computer Science and International Journal of Information Management. She was the organising chair of the Consumer Behavior Online (CBO) International Conference.

Nuria Ruiz-Lacaci is a marketing professor at the Rey Juan Carlos University in the Faculty of Social Sciences in Madrid. Her research is focused on online consumer behaviour, neuromarketing and digital marketing in the tourism sector, and the development of machine learning and biometric techniques for tourism management. She is a reviewer for indexed journals with impact rankings and has also acted as editor for various special issues and a reviewer at international congresses.