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Capitalising on philanthropic investment trends: New strategies for a new era in higher education fundraising
Journal of Education Advancement & Marketing,
2
(3),
272-279
(2017)
Abstract
Donor advised funds, community foundations and family foundations continue to grow in both number and total philanthropic assets. These funds allow donors to capitalise on the investment growth of their philanthropic capital in a way most colleges and universities do not. Higher education institutions should change the way they view philanthropy, and in many cases change gift counting policies, to meet the demands of philanthropists.
Keywords: fundraising; donor advised funds; donor designated funds; community foundations; family foundations; endowment; philanthropic investment; venture philanthropy
The full article is available to subscribers to the journal.
Author's Biography
Brent Percival serves as Associate Director of Development at the University of Virginia. Since receiving his bachelor degree in marketing from Auburn University, Brent has worked in marketing, advertising, sponsor relations and development for both for-profit and non-profit organisations. He serves on the editorial boards of both the Journal of Education Advancement & Marketing and the Journal of Brand Strategy.
Jeff Moster is the Assistant Vice President, Principal and Planned Gifts for the Health System at the University of Virginia (UVA), where he has served in numerous fundraising roles over the past 23 years. Prior to joining UVA, he was a special agent for eight years with Northwestern Mutual Life/Robert W. Baird Securities. He is Past President of the Charlottesville Area Planned Giving Council. He was inducted into Phi Beta Kappa at Indiana University, where he earned a BA with distinction. He also received an MA from the University of Virginia.
