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Whose values should be ingrained in algorithms?
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Jim Sterne sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990s, founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. He has written a number of books, including most recently, ‘Artificial Intelligence for Marketing: Practical Applications’. He is now helping companies get more value from data and helping small and medium-sized agencies achieve scale at speed.