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What can data journalists teach us about being more effective analysts?
Applied Marketing Analytics: The Peer-Reviewed Journal,
1
(4),
314-319
(2015)
Abstract
With skills that span the worlds of traditional communications and big data analysis, data journalists are becoming increasingly important in our digital world. They are helping make data appealing as well as useful. Analysts can learn a lot from the digital journalist that will make them more impactful advisors to their organisations.
Keywords: data; journalism; story; presentation; communications; analytics
The full article is available to subscribers to the journal.
Author's Biography
Loren Hadley is a manager at Ernst & Young’s digital analytics practice where he guides Fortune 500 clients in developing game-changing insights from their digital channels. His current work focuses on mobile app measurement as well as integrating and making sense of the diverse datasets currently available from web, mobile, social and traditional business intelligence sources. Loren has worked in the digital space since 1997 both as a consumer and practitioner of digital analytics.
Citation
Hadley, Loren (2015, October 1). What can data journalists teach us about being more effective analysts?. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 1, Issue 4. https://doi.org/10.69554/HWSX3112.
© Henry Stewart
Publications LLP
Publications LLP