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How to leverage business leadership’s newfound interest in business continuity
In 2020, business continuity programmes around the world came under the spotlight like never before. This paper investigates whether business continuity professionals have done enough to maintain this newfound attention and leverage the opportunity associated with it. The paper argues that business continuity professionals must build on the lessons learned from the COVID-19 response and work more closely with business leaders. The paper describes practical and tangible ways to do this, including leveraging data and asking leadership for feedback on existing approaches and plans, with a view to maintaining business leaders’ focus on business continuity.
The full article is available to institutions that have subscribed to the journal.
Grace Burley is the Managing Director of Corporate Resilience for Witt O’Brien’s, LLC. Grace has over two decades of experience helping Fortune 500 companies to develop and implement corporate resilience programmes, and served as a strategic crisis management and business continuity adviser to various Fortune 100 companies throughout the COVID-19 response. Grace was the founder of Strategic Crisis Advisors, which she grew into a multi-million-dollar consulting firm before its acquisition by Witt O’Brien’s in 2018. Grace earned her business continuity certification from the Business Continuity Institute.
CitationBurley, Grace (2022, September 1). How to leverage business leadership’s newfound interest in business continuity. In the Journal of Business Continuity & Emergency Planning, Volume 16, Issue 1.