Towards a theory of analytics and guidelines for practitioners

Vriens, Marco

Editorial

Towards a theory of analytics and guidelines for practitioners

Marco Vriens

Applied Marketing Analytics: The Peer-Reviewed Journal, 8 (1), 4-5 (2022)

https://doi.org/10.69554/FMBY1683

The full article is available to subscribers to the journal.

Already a subscriber? Login or review other options.

Author's Biography

Marco Vriens has a PhD in marketing analytics and is a recognised expert in applied analytics. He led analytics teams for Microsoft, GE and supplier firms. Marco is the author of three books: ‘The Insights Advantage: Knowing How to Win’ (2012), ‘Handbook of Marketing Research’ (2006) and ‘Conjoint Analysis in Marketing’ (1995). Marco has been published in academic and industry journals and has won several best paper awards including the David K. Hardin Award.

Citation

Vriens, Marco (2022, June 1). Towards a theory of analytics and guidelines for practitioners. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 8, Issue 1. https://doi.org/10.69554/FMBY1683.