Drawing from data to paint bigger pictures

Wycherley, James

Editorial

Drawing from data to paint bigger pictures

James Wycherley

Applied Marketing Analytics: The Peer-Reviewed Journal, 7 (3), 200-201 (2022)

https://doi.org/10.69554/TDDF3767

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Author's Biography

James Wycherley became Chief Executive Officer of the Insight Management Academy in 2015 after 10 years as Director of Customer Insight and Analysis at Barclays Bank. He is an expert on insight strategy and positioning, knowledge management and insight communication, and has delivered consultancy and keynote presentations in Europe, North America, Australia and the Middle East. James has lectured at Winchester, Anglia and Ashridge Business Schools, and has a passion for sharing knowledge regarding best practice.

Citation

Wycherley, James (2022, February 1). Drawing from data to paint bigger pictures. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 7, Issue 3. https://doi.org/10.69554/TDDF3767.