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Opinion/Comment

The social responsibility of data visualisation in a time of pandemic

Dona Wong
Applied Marketing Analytics: The Peer-Reviewed Journal, 7 (2), 104-107 (2021)
https://doi.org/10.69554/CKVQ1460

Abstract

In a time of pandemic, media platforms and outlets have a social responsibility to make complex data more accessible, understandable and usable. To this end, health organisations and government officials have made extensive use of data visualisations to manage the global COVID-19 crisis. Motivating people to make the necessary behavioural changes, however, requires data to be presented in an appropriately engaging manner. This paper describes effective ways to present data and how to turn complex raw data into actionable insights.

Keywords: data visualisation; storytelling with data; actionable insights; Big Data; interactive graphics; information graphics; strategic communications

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Author's Biography

Dona Wong is the author of ‘The Wall Street Journal Guide to Information Graphics’. A former graphics director at the Wall Street Journal and graphics editor at the New York Times, Dona is an expert in conceptualising and producing information graphics that are easily understood by millions of readers on a daily basis. She has also advised Fortune 500 companies and major government agencies on strategic communications. Dona received her MFA in information design from Yale.

Citation

Wong, Dona (2021, September 1). The social responsibility of data visualisation in a time of pandemic. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 7, Issue 2. https://doi.org/10.69554/CKVQ1460.

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cover image, Applied Marketing Analytics: The Peer-Reviewed Journal
Applied Marketing Analytics: The Peer-Reviewed Journal
Volume 7 / Issue 2
© Henry Stewart
Publications LLP

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