Skip to main content
Mobile
  • Finance, Accounting & Economics
  • Global Business Management
  • Management, Leadership & Organisation
  • Marketing & Sales
  • Strategy
  • Technology & Operations
HS Talks HS Talks
Subjects  
Search
  • Notifications
    Notifications

    No current notifications.

  • User
    Welcome Guest
    You have Limited Access The Business & Management Collection
    Login
    Get Assistance
    Login
    Forgot your password?
    Login via your organisation
    Login via Organisation
    Get Assistance
Finance, Accounting & Economics
Global Business Management
Management, Leadership & Organisation
Marketing & Sales
Strategy
Technology & Operations
Research paper

Screening for self-directedness: A method for recruiting savvy analysts in a dynamic business environment

Jennifer L. Dapko and Gregory J. Snyder
Applied Marketing Analytics: The Peer-Reviewed Journal, 7 (1), 73-83 (2021)
https://doi.org/10.69554/YTUL1434

Abstract

Analytics is changing at the speed of thought. If analysts are not capable of and motivated by self-directed learning, they will be left behind and their organisations will be left scrambling to keep up with their competitors. Even the best company-directed learning programmes cannot always keep pace with this change, and most analysts will find company-directed technical training falling short of their needs. Self-directed learning enables analysts to stay relevant and motivated in a quickly changing business world, and self-directedness is a key employee characteristic in creating adaptable and flexible organisations. This paper discusses ways in which hiring managers can screen analysts for self-directedness during the interview process. As important as it is for hiring managers to recruit a workforce with self-directedness, it is equally important to set up an environment where a self-directed learner can thrive and utilise those skills. Therefore, this paper will also discuss ways in which organisations can nurture selfdirected learners once recruited.

Keywords: self-directed learning; self-directedness; business analytics; analytics training; hiring analytics employees; employee motivation; employee learning

The full article is available to subscribers to the journal.

Already a subscriber? Login or review other options.

Author's Biography

Jennifer L. Dapko Jennifer Dapko is an Assistant Professor of Marketing in the Barney Barnett School of Business and Free Enterprise at Florida Southern College. In her 20-year career, Jennifer has been directly responsible for digital advertising, social media marketing, events, public relations, marketing communications, training and development, e-mail marketing, website development, nonprofit marketing and fundraising, data analytics and market research.

Gregory J. Snyder is an adjunct professor at the Barney Barnett School of Business and Free Enterprise at Florida Southern College and a director of business analysis for Publix Super Markets, Inc. He has spent his 30-year career working in the fields of business analysis and analytics, primarily specialising in the aspects of supply chain and retail.

Citation

Dapko, Jennifer L. and Snyder, Gregory J. (2021, June 1). Screening for self-directedness: A method for recruiting savvy analysts in a dynamic business environment. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 7, Issue 1. https://doi.org/10.69554/YTUL1434.

Options

  • Download PDF
  • Share this page
    Share This Article
    Messaging
    • Outlook
    • Gmail
    • Yahoo!
    • WhatsApp
    Social
    • Facebook
    • X
    • LinkedIn
    • VKontakte
    Permalink
cover image, Applied Marketing Analytics: The Peer-Reviewed Journal
Applied Marketing Analytics: The Peer-Reviewed Journal
Volume 7 / Issue 1
© Henry Stewart
Publications LLP

The Business & Management Collection

  • ISSN: 2059-7177
  • Contact Us
  • Request Free Trial
  • Recommend to Your Librarian
  • Subscription Information
  • Match Content
  • Share This Collection
  • Embed Options
  • View Quick Start Guide
  • Accessibility

Categories

  • Finance, Accounting & Economics
  • Global Business Management
  • Management, Leadership & Organisation
  • Marketing & Sales
  • Strategy
  • Technology & Operations

Librarian Information

  • General Information
  • MARC Records
  • Discovery Services
  • Onsite & Offsite Access
  • Federated (Shibboleth) Access
  • Usage Statistics
  • Promotional Materials
  • Testimonials

About Us

  • About HSTalks
  • Editors
  • Contact Information
  • About the Journals

HSTalks Home

Follow Us On:

HS Talks
  • Site Requirements
  • Copyright & Permissions
  • Terms
  • Privacy
  • Sitemap
© Copyright Henry Stewart Talks Ltd

Personal Account Required

To use this function, you need to be signed in with a personal account.

If you already have a personal account, please login here.

Otherwise you may sign up now for a personal account.

HS Talks

Cookies and Privacy

We use cookies, and similar tools, to improve the way this site functions, to track browsing patterns and enable marketing. For more information read our cookie policy and privacy policy.

Cookie Settings

How Cookies Are Used

Cookies are of the following types:

  • Essential to make the site function.
  • Used to analyse and improve visitor experience.

For more information see our Cookie Policy.

Some types of cookies can be disabled by you but doing so may adversely affect functionality. Please see below:

(always on)

If you block these cookies or set alerts in your browser parts of the website will not work.

Cookies that provide enhanced functionality and personalisation. If not allowed functionality may be impaired.

Cookies that count and track visits and on website activity enabling us to organise the website to optimise the experience of users. They may be blocked without immediate adverse effect.