Share these talks and lectures with your colleagues
Invite colleaguesPractice paper
The chief human resources officer is the new chief financial officer
Journal of Cultural Marketing Strategy,
5
(2),
98-102
(2021)
Abstract
This paper reviews several things chief human resource officers must consider to accommodate the requirements of an increasingly diverse workforce. Organisations that do not emphasise the importance of human resources by hiring a chief human resource officer (CHRO) will struggle and will probably fail. The paper encourages readers to remember: demographics precipitates economics.
Keywords: demographics; diversity; human resources; immigration; talent pool; birth rate; population; workforce
The full article is available to subscribers to the journal.
Author's Biography
Ken Gronbach is President of KGC Direct, LLC. As a globally respected demographer who forecasts societal, commercial, economic, cultural and political phenomena, he has been invited to deliver keynote speeches at both national and international events. He is the author of such books as ‘Common Census, the Counter-Intuitive Guide to Generational Marketing’, ‘Decades of Differences: Making it Work’, ‘Upside: Profiting from the Profound Demographic Shifts Ahead’ and, most recently, ‘The Age Curve: How to Profit from the Coming Demographic Storm’.
