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Practice paper

Data protection and privacy in Canada: A balanced approach

Derek A. Lackey
Applied Marketing Analytics: The Peer-Reviewed Journal, 6 (4), 366-376 (2021)
https://doi.org/10.69554/CVJE6605

Abstract

This paper serves as an introduction on the upcoming Bill C-11 in Canada and discusses what marketers in Canada and those who want to do business there need to know about this bill.

Keywords: Bill C-11; data protection; data privacy; Canada; marketing; GDPR; California Consumer Privacy Act; PIPEDA

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Author's Biography

Derek A. Lackey is Managing Director of Newport Thomson and Chairman of the Response Marketing Association. Over the past four decades, he has worked with numerous major international brands, including Canon, Air Canada Vacations, Arthur Andersen & Co., Pioneer Electronics, AGFA Film, American Express Merchandise Services, and many others. Derek has an in-depth knowledge of global data protection and privacy laws, and their relevance to different industry sectors and organisational cultures. Derek was educated in marketing at the University of Toronto.

Citation

Lackey, Derek A. (2021, March 1). Data protection and privacy in Canada: A balanced approach. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 6, Issue 4. https://doi.org/10.69554/CVJE6605.

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cover image, Applied Marketing Analytics: The Peer-Reviewed Journal
Applied Marketing Analytics: The Peer-Reviewed Journal
Volume 6 / Issue 4
© Henry Stewart
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