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Finance, Accounting & Economics
Global Business Management
Management, Leadership & Organisation
Marketing & Sales
Strategy
Technology & Operations
Practice paper

Compiling user experience metrics via quantitative and qualitative methods

Patrick C. Leary
Applied Marketing Analytics: The Peer-Reviewed Journal, 6 (4), 353-358 (2021)
https://doi.org/10.69554/XARK2019

Abstract

User experience as a discipline aims to apply intuitive approaches for users to engage with digital products. Defining foundational measurements and packaging recommendations clearly during syndication with stakeholders and peer teams allows strategy leaders to adjust as needed to maintain a holistic understanding of status and product direction while simultaneously making features more streamlined. This paper explores the benefits of assembling handoff material to measure and frame user experience measurements. It argues that there is a growing opportunity to improve upon digital product goals and ways to syndicate with teams across multiple disciplines.

Keywords: user experience; UX; key performance indicator; KPI; digital; marketing; product

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Author's Biography

Patrick C. Leary leads user experience (UX) within AllianceBernstein’s Client Group Marketing team, applying UX strategy towards the firm’s portfolio of global asset management products. He advocates for iterative digital experience execution at industry relevant conferences in the finance sector. Patrick holds an MBA from the College of William & Mary, with undergraduate work in computer science at the University of North Carolina at Chapel Hill.

Citation

Leary, Patrick C. (2021, March 1). Compiling user experience metrics via quantitative and qualitative methods. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 6, Issue 4. https://doi.org/10.69554/XARK2019.

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cover image, Applied Marketing Analytics: The Peer-Reviewed Journal
Applied Marketing Analytics: The Peer-Reviewed Journal
Volume 6 / Issue 4
© Henry Stewart
Publications LLP

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