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How digital asset management can optimise next-generation retail experiences
Journal of Digital Media Management,
9
(2),
171-176
(2021)
Abstract
This paper argues that retail companies that build and strengthen relationships with customers will have a competitive advantage over their rivals. It also discusses how recent technological advances make it economical for consumer packaged goods companies to sell their products directly to consumers as well as provide a strategic advantage by enabling end-to-end product control, which has a direct effect on the customer experience.
Keywords: digital asset management; DAM; retail DAM; customer experience; CPG advertising
The full article is available to subscribers to the journal.
Author's Biography
Danny Baranowski is a process architect, product architect, technologist, entrepreneur and investor. As a senior consultant in business and technology at OnPrem Solution Partners, he specialises in all matters relating to digital media supply chains. Among other things, he leads teams in the implementation of Salesforce, field service systems, agile project management offices and digital asset management systems for major studios. He has been brought in to consult with companies on federal public policy, digital marketing, technology, solar energy, finance, media and entertainment, and communications.
Seshu Pandari is a Senior Manager within the OnPrem Solution Partners digital media supply chain practice, where he helps with the strategy and implementation of digital marketing and commerce solutions for clients across industries. Seshu guides his clients in bridging business and technology by translating high-level business drivers into tangible technology roadmaps and then managing the technical teams to deliver accordingly.
