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Abstract
In order to grow, organisations must be nimble at problem-solving, agile at exploiting opportunities and adept at surmounting challenges. Growing a business entails more than just a focus on efficiency and costs, as quality and effectiveness matter too. It is a common misconception that adopting lean processes means doing more with less. In reality, the main focus is on simplifying processes, thus improving output and making work better (for everyone). Lean thinking entails looking at what you do, the kind of problems you have and how you currently solve them. Within the field of digital asset management, problem areas may be anything from mistakes or errors in metadata, to waiting on assets to be uploaded to be used, to moving files from one place to another manually. This paper discusses the benefits of lean continuous improvement for digital asset management. It describes how to utilise lean principles that have been vetted and practised by businesses all over the world, in all kinds of industries, to help them be successful, and discusses how these principles apply to digital asset management.
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Author's Biography
Beth Goldstein is a senior improvement change leader at Discover Financial Services, where she leads the customer experience senior management team to build capabilities in leaders all the way to the agent level. She is responsible for building these behaviours and then holding her business partners accountable for sustaining, enabling and problem-solving to improve the health of the enterprise. Beth has a growing record of success in spearheading continuous improvement, digital marketing initiatives, including mobile application development for iPad, web content development and the global launch of a digital asset management system.