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Digital asset management at Lands’ End, Inc.: Past experiences, present challenges and future opportunities
Journal of Digital Media Management,
9
(2),
117-126
(2021)
Abstract
Lands’ End, Inc. is a leading uni-channel retailer of casual clothing, accessories, footwear and home products. Products are offered online, on third-party online marketplaces, and through retail locations. Lands’ End is a classic lifestyle brand with a passion for quality, legendary service and real value, and seeks to deliver timeless style for men, women, kids and the home. To remain highly competitive in the global retail marketplace, the company’s leadership recognised that a major enterprise digital asset management system upgrade was necessary to continue to service the company’s valued customers and enable ongoing and expanding business opportunities. This paper summarises the journey of experiences, challenges and change management tactics required to implement a new enterprise system, and how the new system is laying a foundation for future opportunities and successes.
Keywords: digital asset management; vision; leadership; global; enterprise; teamwork; change management; process; communication; trust; motivation; opportunities
The full article is available to subscribers to the journal.
Author's Biography
Richard Swaziek is the Senior Director of Global Creative Operations at Lands’ End. He has extensive experience in project management and operations in a global uni-channel business environment. Richard is a certified Project Management Professional with over 20 years of experience at Lands’ End in various leadership roles, most recently overseeing the implementation of a new enterprise digital asset management system, as well as shaping global project management, creative operations and production teams for maximum efficiency and effectiveness.
